(1) Night-Rider (Dealer Installed Kit w/Marin & E-BikeKit) (2) eFlow Nitro (by CURRIE) (3) A2B Metro bike (by Ultra Motor) (4) Stromer ST1 Elite
OK,from part 1 the TOTAL COST OF HARDWARE came to $1.674. In order to build Night-Rider I had to write $1,674.00 worth of checks. Keep in mind; these are the prices I paid delivered to my shop in Carlisle, PA. I spend a lot of time shopping for the best deals, I buy in small quantities & combine orders to reduce or eliminate freight & as a dealer I often get additional discounts off the prices that you would pay buying one or two things at a time.
Fenders, headlights, running lights, gauges, H2O bottle, kickstand, bags, etc. Inexpensive accessories that make your bike easier & safer to use.
Now, in addition to the time spent procuring those parts, there is the time spent making these little pieces and parts come together to form a big electric bike. How much time is that? From start to finish, from receiving everything in & un-packing it, to modifying the parts & installing them, to rolling it out the door and taking it for a test ride, it took about a week. I did do other things during that week, but it’s safe to say that it took at least 25 hours. At a discounted shop rate of $20 an hour that’s $500. So now the cost of our electric bicycle is up to $2,174. If I were to be satisfied with making only a 10% margin on everything then the selling price of this bike should be $2,391.40. Let’s round that up to a proper sounding retail price of $2,399.99. That’s it $2,399.99 is the price I’ll have to ask for Night-Rider in order to turn a profit. The question now is, Can I get it?
Wow, you say, I was thinking it would be just a few hundred bucks more than the base bike. I mean, I’ve seen e-bike bikes advertised at Wal-Mart for under $600 & there’s all kinds of e-bike kits on Ebay for $250. Hell I could buy a used car for $2,400.
If this sounds like you, then I’ll assume you’re the average consumer. Or in my case the average customer. And that’s kind of what I’m up against. Other than having seen them advertised on the Internet & knowing you’d like to have one, you don’t really know too much else about them. Nor had you really planned on spending a bunch of time researching them. You just wanted to find a decent bike, for a decent price, pay for it, then take it home & go for a ride.
Well, since it’s my job to educate my readers about e-bikes & I have to determine the “asking price” for Night-Rider anyway let’s check out some comparable e-bikes together.
First I’ll try to determine how much it would cost a medium sized company in the USA to build “GOOD” entry level e-bikes. This will be EZgo-Now’s “Virtual Factory Bike” . I’ll start by purchasing the cheapest, components that still offer the necessary performance & reliability required to build a good bike. I’ll order in 100 plus quantities to get the best wholesale pricing FOB freight prepaid to my shop door. In order to stay competitive with all of the other great sounding poorly built e-bikes I’ll advertise the basic bike price (a stripper) & then offer a full list of options. To keep things simple I’ll use a 30% mark-up on parts & labor in hopes of making a profit.
- $150 for a Drive Motor laced to wheel
- $11 for a Wiring Harness
- $12 Throttle
- $25 Motor Controller
- $7 battery bags
- $11 racks
- $4 misc. hardware & fasteners
- $200 for LiFeP04 36V 10 amp battery packs
- $180 for a pre-built to my spec. MTB bike
- $150 labor 2 hrs. @ $75 per hr.
- Sub Total for basic bike $743.00
- Average Total spent on options $150.00
- $22 S&H cost
- Total bike & options $893 x 1.30 = $1,160.09
In my case the customer will pay a flat $50 for S&H, making the grand total for my “Virtual Factory Bike” $1,210.09.
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